Ghost Runner Creative Services

Web Designer in Greenville, SC

A lot web designers will take any project. I’m more specific than that.

I’m Justin Merrell, and I build custom websites for professional service firms in Greenville, SC and across the country. Law offices. Financial advisory practices. Medical practices. Consultants. Insurance brokers. Businesses where reputation matters before the first phone call — and where a website that doesn’t match the quality of the work is quietly costing you clients.

I’m based in Greer, SC. I’ve been doing this for 16 years.

25 yrs

In marketing and advertising

16 yrs

Building websites

100 +

Sites across 15 industries

1

One contact, start to finish
What Working with a Local Web Designer Actually Gets You
There’s a reason some businesses specifically want a local web designer — and it’s not just preference.

You know the market.

I work in the Greenville and Upstate South Carolina market. I understand what professional service clients in this region expect, how they find businesses, and what the competitive landscape actually looks like for firms operating here.

Time zone matters.

If you’re a managing partner at a law firm downtown and something goes wrong with your website at 9am on a Tuesday, you want to be able to call someone in the same time zone who picks up — not submit a support ticket and wait.

The relationship continues after launch.

I host and maintain the sites I build. That means when you need something updated, you’re calling the same person who built it. Not a support desk. Not whoever happens to be on rotation.
That said, I work with clients across the country as well. — view all services. Geography matters less than fit — but for Greenville-area businesses, local has genuine advantages.
Who I Work With in the Greenville Area
The businesses I work with in Greenville and Upstate SC tend to share a few characteristics:

01

They’ve been in business for at least a few years and have an established client base. They’re not starting from scratch — they’re investing in a professional presence that matches where they actually are in their business.

02

They operate in a field where credibility is everything. Law, finance, medicine, consulting, architecture — industries where a prospect forms an opinion before they ever pick up the phone, and where that opinion is often made on the website.

03

They’re done with template solutions. They’ve had a Squarespace site, a WordPress site someone else built, a website their nephew designed. They want something custom-built that actually reflects the quality of their work.

What I build & what’s included

Every project is scoped to what your business actually needs.

For a professional service firm in Greenville, a typical project includes:
web-design-icon

Custom Design

Built around your content, your brand, and your audience. Not a template with your logo dropped in.
Website Audits

Mobile 0ptimization

specifically tested on the devices and browsers your clients actually use.
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WordPress Development

Clean, fast builds on a platform you own and can manage. No proprietary builders that lock you in.
SEO Fundamentals

On-page SEO

proper title tags, meta descriptions, schema markup, and site structure built in from the start, not bolted on after.
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Page Speed Optimization

Core Web Vitals scores that hold up under scrutiny.
Most projects start around $3,500. Scope determines the final number — you’ll have a written proposal with a flat-rate price before anything starts.
Greenville, SC — The Market Context
Greenville has grown significantly in the last decade. The professional services sector — law firms, financial advisory practices, medical groups, consulting firms — has grown with it.

Which means competition has grown with it too. Businesses that had a geographic monopoly a few years ago now have five competitors. The firms that have invested in professional, well-optimized websites are capturing the search traffic. The ones that haven’t are losing inquiries they don’t even know they’re missing.

If you search for the services you offer right now — on your own terms, from your own market — where do you show up? Page one? Anywhere in the top ten? If the answer is no, you’re not losing to competitors who are better at what they do. You’re losing to competitors who made it easier for Google to understand what they do.

Based in Greer. Serving the Upstate.
My home office is in Greer, SC — five minutes from the GSP airport, a quick drive from downtown Greenville. I’m available for in-person meetings when that’s useful, and most of my client communication happens over video and email regardless of location.

I work with businesses in Greenville, Greer, Spartanburg, Simpsonville, Anderson, Taylors, and surrounding Upstate communities. I also work with clients in Charlotte, Atlanta, and nationally — but if you want to work with someone who knows this market and is available to meet in person, I’m here.

BEFORE YOU REACH OUT

Frequently Asked Questions
How much does a website cost in Greenville, SC?
For a custom WordPress website for a professional service firm, most projects start around $3,500. The final price depends on scope — number of pages, whether copywriting is included, custom functionality requirements. You’ll get a flat-rate written proposal before anything starts.
How long does a website project take?
For a typical professional service firm website (5–10 pages), 4–6 weeks from signed proposal to launch. Timeline depends on content readiness — clients who have their copy, photos, and materials organized move faster.
Do you only work with businesses in Greenville?
No. I work with professional service firms nationwide. Greenville and the Upstate are my home market, but most of my communication with clients happens over video and email regardless of location.
What platform do you build on?
WordPress, using the Divi builder for layout flexibility and WP Rocket for performance optimization. Every site is hosted on managed infrastructure (Cloudways with Cloudflare CDN) for reliability and page speed.
Ready to talk?
The first conversation is free and there’s no obligation. Most projects start around $3,500 — if that’s in range for you and you’re ready to have a website that actually represents the quality of your work,
Send me a message and I’ll be in touch!