Ghost Runner Creative Services
Your Website Should Fit Your Business. Not the Other Way Around.
Most websites are built backwards. A designer picks a template, drops in your logo and copy, swaps the colors, and calls it done. It looks like a website. It just doesn’t look like your business.
I’ve been building websites for over 20 years, and the one thing I tell every client before we start is this:
I design around the content. Your business drives the design — not the other way around.
That sounds simple. In practice, it means every layout decision, every section, every visual choice starts with a question: what does this business need to communicate, and what does its audience need to see before they pick up the phone or fill out a form?
The answer is different for a construction company than it is for a law firm. Different for a dental practice than a tech startup. That difference matters — and it’s exactly what a template can’t account for.
What I Do
Web Design
Custom-designed sites built around your content, your audience, and your business goals. No page builder templates used as-is. Every layout decision — section structure, visual hierarchy, typography, spacing — is made specifically for the business it represents. Two clients in the same industry will end up with two different sites because they’re two different businesses.
Website Redesign
If your current site is outdated, slow, or just doesn’t reflect the quality of your work anymore, a redesign isn’t just cosmetic — it’s a business decision. I audit what’s there, identify what’s working technically and from a content standpoint, and rebuild around what your business actually needs now. Nothing gets changed for the sake of change.
SEO Search & Visibility
A site no one can find isn’t doing its job. Every site I build includes foundational on-page SEO: clean code structure, proper schema markup, optimized page speed, and title and meta architecture aligned to how your clients actually search. This isn’t an add-on — it’s built into every project from the start because the technical foundation has to be right before anything else can work.
Web Development
Clean, custom-built code on WordPress with Divi — fast-loading, mobile-optimized, and built to hold up without constant babysitting. I write code that renders correctly across devices, loads efficiently, and gives you the flexibility to make basic updates yourself without breaking anything. What you see in the design is what gets built.
Web Hosting
I host and maintain the sites I build. That means one point of contact when something needs attention — no ticket queues, no explaining your site to someone who didn’t build it, no waiting three days for a callback. When something needs fixing before a big pitch or a Monday morning deadline, you reach out to me directly and it gets handled.
Logo & Branding
For businesses that need a visual identity to match a new site, I offer logo design and foundational brand work — typography, color systems, and the core visual elements that carry across every touchpoint. A website built on a strong visual foundation looks intentional. One built without it always shows the seams.
Who I work with
I don’t specialize in one industry. Over 25 years in marketing and advertising and 16 years building websites in Greenville, SC, the discipline of designing around content — not a template — applies everywhere. Here’s where that work has landed:
Construction & Trades
Healthcare & Medical
Legal Services
Technology
Food & Beverage
Healthcare & Medical
Legal Services
Technology
Food & Beverage
Home Improvement
Dental Practices
Financial Services
Business & Consulting
Faith & Community
Dental Practices
Financial Services
Business & Consulting
Faith & Community
Real Estate
Fitness & Wellness
Insurance
Education & Training
Events & Hospitality
Fitness & Wellness
Insurance
Education & Training
Events & Hospitality
The common thread isn’t the industry — it’s the problem. Every one of these businesses needed a website that accurately represented the quality of their work, showed up when people searched, and turned visitors into conversations worth having. That’s the problem I solve.
For Agencies
I’m the web design and development resource agencies call when they don’t have it in-house — or when they’re slammed and need someone who can step in without slowing the project down. I work under your umbrella. Your client relationship stays yours. The work gets done right, on time, without you having to explain web design to a generalist or hire a full-time employee for it.
For direct clients
If you found me through a referral or search, you’re in the right place. I work with businesses across 15 industries who need a website that actually represents the quality of their work. Every project is handled directly by me, start to finish. No subcontractors, no hand-offs, no account managers.
25 yrs
In marketing and advertising
16 yrs
Building professional websites
100 +
Sites across 15 industries
1
Point of contact, start to finish
BEFORE YOU REACH OUT
Frequently Asked Questions
What types of businesses do you design websites for?
Any business that needs its website to accurately represent the quality of its work and convert visitors into clients. Over 20 years, that’s meant construction companies, law firms, healthcare practices, real estate professionals, financial advisors, tech companies, restaurants, fitness studios, consultants, and more. The industry is less important than the problem: most businesses have a website that undersells them. That’s what I fix.
Do you use templates, or is every site custom-built?
Every site is custom-designed around the client’s content and business goals. I work in WordPress with Divi as the build platform, but I don’t drop a pre-made template in and call it done. The layout, structure, and visual decisions are made specifically for each business. Two clients in the same industry will end up with two different sites — because they’re two different businesses.
How much does a website cost?
Most projects fall in the $5,000–$10,000 range, depending on scope, number of pages, and whether the project includes content, photography, or branding work. That range gets you a fully custom-designed, professionally developed site with foundational SEO built in — not a template with your logo dropped in. Larger or more complex projects are quoted individually. The best way to get an accurate number is to have a conversation about what you actually need.
How long does a website project take?
A typical project runs 6–8 weeks from kickoff to launch. That timeline assumes reasonably prompt feedback and content that’s either provided or developed as part of the project. Larger sites or projects with significant content development take longer. Rushed timelines are possible but cost more and produce worse results — I’d rather set an honest timeline than overpromise a launch date.
Do you offer website maintenance and hosting after launch?
Yes — and it’s one of the things that distinguishes working with an independent designer from working with an agency. I host and maintain the sites I build. One point of contact, no ticket queues, no explaining your site to someone who didn’t build it. If something needs attention, you reach out to me directly and I handle it.
What’s your process for a website redesign vs. a new build?
A redesign starts with an audit of what exists: what’s working technically, what’s working from a content and conversion standpoint, and what needs to go. I don’t redesign for the sake of change — if something is performing well, we keep it. A new build starts from a blank page with a strategy conversation. Both follow the same core process: understand the business, design around the content, build clean, launch right.
Do you work with agencies on client projects?
Yes — and it’s a significant part of what I do. I work with agencies that don’t have web design and development in-house, stepping in as the design and build resource without disrupting the agency’s client relationship. Your client stays yours. I work under your umbrella, deliver the work, and stay out of the way of the relationship you’ve built.
Do you communicate directly with the agency's end client, or through the agency?
Either way works, and we establish that upfront. Some agencies prefer all communication to run through them — I’m completely comfortable with that. Others find it more efficient to loop me in directly with the client for design feedback and revision rounds. I follow your lead on what protects your relationship and keeps the project moving.
What does turnaround typically look like on agency projects?
It depends on scope, but I understand that agency timelines are often tighter than direct client timelines — and that a client deadline doesn’t move because a subcontractor is backed up. I’m straightforward about what I can commit to before taking a project on, and I don’t take on work I can’t deliver. If your timeline is aggressive, tell me upfront and I’ll tell you honestly whether it’s workable.
Ready to talk?
Whether you’re a business that needs a website that actually represents the quality of your work — or an agency that needs a reliable web design and development resource without adding headcount — the conversation starts the same way. Tell me what you’ve got. I’ll tell you honestly whether I’m the right fit.
