What I Build
Ghost Runner Creative Services
Your Website Should Fit Your Business.
Most websites are built backwards. A designer picks a template, drops in your logo and copy, swaps the colors, and calls it done. It looks like a website. It just doesn’t look like your business. I’ve been building websites for over 20 years, and the one thing I tell every client before we start is this:
That sounds simple. In practice, it means every layout decision, every section, every visual choice starts with a question: what does this business need to communicate, and what does its audience need to see before they pick up the phone or fill out a form? The answer is different for a construction company than it is for a law firm. Different for a dental practice than a tech startup. That difference matters — and it’s exactly what a template can’t account for.
What I Do
Who I Work With
I don’t specialize in one industry. Over 25 years in marketing and advertising and 16 years building websites in Greenville, SC, the discipline of designing around content — not a template — applies everywhere. Here’s where that work has landed:
- Construction & Trades
- Healthcare & Medical
- Legal Services
- Technology
- Food & Beverage
- Home Improvement
- Dental Practices
- Financial Services
- Business & Consulting
- Faith & Community
- Real Estate
- Fitness & Wellness
- Insurance
- Education & Training
- Events & Hospitality
The common thread isn’t the industry — it’s the problem. Every one of these businesses needed a website that accurately represented the quality of their work, showed up when people searched, and turned visitors into conversations worth having. That’s the problem I solve.
For Agencies
For Direct CLients
yrs
yrs
+
BEFORE YOU REACH OUT
Frequently Asked Questions
No packages. No tiers. Every project is scoped to what your business actually needs — from a five-page foundational site to a full rebrand with custom functionality.
Any business that needs its website to accurately represent the quality of its work and convert visitors into clients. Over 20 years, that’s meant construction companies, law firms, healthcare practices, real estate professionals, financial advisors, tech companies, restaurants, fitness studios, consultants, and more. The industry is less important than the problem: most businesses have a website that undersells them. That’s what I fix.
Every site is custom-designed around the client’s content and business goals. I work in WordPress but I don’t drop a pre-made template in and call it done. The layout, structure, and visual decisions are made specifically for each business. Two clients in the same industry will end up with two different sites — because they’re two different businesses.
Most projects fall in the $3,500–$7,500 range, depending on scope, number of pages, and whether the project includes content, photography, or branding work. That range gets you a fully custom-designed, professionally developed site with foundational SEO built in — not a template with your logo dropped in. Larger or more complex projects are quoted individually. The best way to get an accurate number is to have a conversation about what you actually need.
A typical project runs 3–6 weeks from kickoff to launch. That timeline assumes reasonably prompt feedback and content that’s either provided or developed as part of the project. Larger sites or projects with significant content development take longer. Rushed timelines are possible but cost more and produce worse results — I’d rather set an honest timeline than overpromise a launch date.
Yes — and it’s one of the things that distinguishes working with an independent designer from working with an agency. I host and maintain the sites I build. One point of contact, no ticket queues, no explaining your site to someone who didn’t build it. If something needs attention, you reach out to me directly and I handle it.
A redesign starts with an audit of what exists: what’s working technically, what’s working from a content and conversion standpoint, and what needs to go. I don’t redesign for the sake of change — if something is performing well, we keep it. A new build starts from a blank page with a strategy conversation. Both follow the same core process: understand the business, design around the content, build clean, launch right.
Yes — and it’s a significant part of what I do. I work with agencies that don’t have web design and development in-house, stepping in as the design and build resource without disrupting the agency’s client relationship. Your client stays yours. I work under your umbrella, deliver the work, and stay out of the way of the relationship you’ve built.
Either way works, and we establish that upfront. Some agencies prefer all communication to run through them — I’m completely comfortable with that. Others find it more efficient to loop me in directly with the client for design feedback and revision rounds. I follow your lead on what protects your relationship and keeps the project moving.
It depends on scope, but I understand that agency timelines are often tighter than direct client timelines — and that a client deadline doesn’t move because a subcontractor is backed up. I’m straightforward about what I can commit to before taking a project on, and I don’t take on work I can’t deliver. If your timeline is aggressive, tell me upfront and I’ll tell you honestly whether it’s workable.
Ready to Talk?
Whether you’re a business that needs a website that actually represents the quality of your work — or an agency that needs a reliable web design and development resource without adding headcount — the conversation starts the same way. Tell me what you’ve got. I’ll tell you honestly whether I’m the right fit.