SEO & Search Visibility for Professional Service Firms
A beautiful website that nobody finds isn't doing its job. Ghost Runner builds search visibility into every site and offers it as a standalone service for businesses whose sites already look right but don't show up. That means traditional SEO for Google and Answer Engine Optimization (AEO) for the AI tools — ChatGPT, Claude, Gemini, and Perplexity — that more and more buyers now ask before they ever reach a search results page.
SEO & Visibility
Ghost Runner Creative Services
SEO and AEO: showing up in two places at once
For years, search visibility meant one thing: ranking on Google. It still matters, and it's still the foundation. But buyers increasingly start somewhere else — asking an AI assistant "who's a good web designer for law firms?" or "what should a dental practice website include?" — and getting a short list of recommendations without ever clicking a blue link. If your business isn't structured to be understood and cited by those tools, you're invisible in a channel that's growing every month.
SEO gets you found on Google. AEO gets you cited by AI. The work overlaps, but it isn't identical, and doing both is what modern search visibility actually requires.
What's included:
Traditional SEO:
Answer Engine Optimization (AEO):
Built in from the start, or added to an existing site
Every site I build includes foundational SEO from day one — it's not an add-on or an upsell. But search visibility is also available as a standalone service for businesses whose sites already look the part and simply aren't being found. If your site is solid but invisible, the work starts with an audit of where you stand and what's holding you back.
BEFORE YOU REACH OUT
Frequently Asked Questions
SEO (search engine optimization) is about ranking on traditional search engines like Google. AEO (answer engine optimization) is about being understood and cited by AI tools like ChatGPT, Claude, Gemini, and Perplexity when someone asks them a question. Both rely on clear structure and clean content, but they're optimized for different destinations. Modern search visibility requires both.
Foundational on-page SEO is built into every site from the start — clean code structure, proper metadata, fast load times, and mobile performance. It's not an add-on. It's built in every project because the technical foundation has to be right before anything else can work. Deeper, ongoing SEO and AEO work is available as a standalone service.
Yes. Search visibility is available as a standalone service for existing sites. The work starts with an audit of where the site stands technically and structurally, then focuses on the highest-impact fixes for both traditional search and AI answer engines.
AI answer engines pull from content they can clearly understand and trust — well-structured pages, extractable answers, consistent entity information across sources, and machine-readable signals like schema markup and llms.txt. AEO is the practice of making sure your business is legible and citable to those tools, the same way SEO makes you findable on Google.
Ready to Talk?
If your site looks right but isn't showing up — on Google or in the AI tools your buyers now ask first — let's find out why. The conversation starts with an honest look at where you stand.
